Business Plan - Budget for Sales & Marketing.doc

Business Plan - Budget for Sales & Marketing
Business Plan
- Budget for Sales & Marketing
A written marketing plan is the back cloth against which operational decisions are taken on an on-going basis1>. Consequently too much detail should not be attempted. Its major function is to determine where pany is now, where it wants to go, and how to get 。不要尝试做到面面俱到。它的主要功能是决定本酒店目前的定位和今后发展的方向及如何达到这个目标。
市场营销计划
- 营销部的预算
It lies at the heart of pany’s revenue-generating activities and from it flow all other corporate activities, such as timing of the cash flow, the size and character of the labor force, and so , 例如现金流周期、劳动力成本的范围和特征等等
Why Business Plan is Important
市场营销计划的重要性
Business Plan is a goal 计划是目标
No Business Plan means can not evaluate 没有计划意味着不可能进行有效评估
Business Plan is one of a way to motivate staff 计划是激励员工的有效措施之一
“ A team without goals is just another mittee”
“一个没有目标的团体只是一群没有效率的团队”
Business Plan Include
市场营销计划的内容
Overview 概述
Analysis 分析
Marketing Plan 市场计划
Supporting Program 支撑体系
Business Plan Include
市场营销计划的内容
Overview 概述
Overview
概述
Executive Summary 行政小结
Market Condition 市场环境
SWOT
Positioning Statement 定位描述
Executive Summary 行政小结
Current Situation 目前状况
Changes Planned 可预见的变动
Anticipated for the Plan Year 对下一年的展望
Executive Summary should be a brief summary of th