Company Introduce1公司介绍-PPT课件（精心整理）.ppt

Prient –帮你实现电子商务的真正价值 Ella Wang 王念迪 June 22, 2000 2 什么是真正的电子商务?真正价值真正价值: :以电子技术与电子媒体将企业原有的业务模型与以电子技术与电子媒体将企业原有的业务模型与业务程式高境界地自动化和优化的效果业务程式高境界地自动化和优化的效果“ Bricks-And-Mortar ”“ Click-And Motar ” 3 Content merce 电子商务的 3个C ? Content 内容: Cool Design, Good Navigation, Rich Media, Personalized Dynamic Delivery ? Community 社区: Tracking, Profiling, Segmentation, Customization and Personalization ? Commerce 商务: Performance, Scalability, Reliability, Integration and Security 4 / /munications Platform Advertising Platform Sales Platform Business Platform Business to Business to Consumer Consumer Business to Business to Business Business Homepages Homepages Four stages of Electronic Business evolution 电子商务分阶段实施 5 Marketing Sales Customer Support Research & Development Production Adminis - tration Purchasing Dispatch Logistics Global supplier & Global Distributor B2C B2B Customer Business to consumer Business to business Intra- Business 三类电子商务模式: business-to-business, business-to-consumer and intrabusiness 6 企业电子商务三步曲?企业内部资源与应用的全面集成- IntraBusiness ? Integration of packaged and customized business processes ?供应链与渠道的全面集成- Business to Business ? Supply Chain integration ? Distributor integration ?客户服务的全面集成- Business to Consumer ? Order entry ? Order processing ? Information updates ? Customer profiling and recognition ? One-to-One Relationship 7 实现企业电子商务三步曲的关键??企业内部资源与应用的全面集成企