creative problem solving (ppt53).ppt

Creative Problem Solving
唐宁玉
上海交通大学管理学院
2002、8
Agenda今天的安排
Brief self introduction自我介绍
About the course课程简介
Creative thinking创造性思考
Creativity创造性
Creative thinking: concepts, schemes and frames创造性思考的概念,图式和框架
Visualization and memory视觉化和记忆
Mindmapping脑图
Four-Quadrant brain models 四分脑模型
How do you think about?
想象力要比知识来得重要
想象力使人类成为万物之灵
想象力统治着整个世界
把冰卖给爱斯基摩人?
Introduction:Part 1 第一部分
Brief introduction of the book
Visualization and memory
The 4-quadrant brain model
ing mental barriers to creative thinking
Introduction: Part 2第二部分
Problem definition
Idea generation, brainstorming,and teamwork
Creative evaluation, judgment, and critical thinking
Solution implementation
Part 3: Application第三部分
Computers and creative thinking
The Pugh munications and creative problem solving
Culture, technology, inventions and patents
This course
Participation and involvement参与
Discussions讨论
Exercises练****br/>Evaluation 课程评价
Class participation(30%): Attendance and involvement
Assignment: (20%)
Final report : (20%)
Reference Book
哈佛管理丛书:如何开发你的创造力?
王滨:超越逻辑:创造性解决问题,上海科学普及出版社,2000
James M Utterback:把握创新,清华大学出版社,1999
戈登等:学****的革命,三联出版社,1999
Part 1第一部分
Creative thinking
创造性思考