江苏省旅游特色村镇品牌建设的研究——以周庄古镇为例.pdf

Abstract Abstract Inorder to protect thenaturalenvironment,rural landscapes,traditional culture, nationalcharacteristics and other resources oftowns and villages,to promote the coordinated development ofurbanandrural,and theexchange and increase e, expanding domestic demand,and promoting ruraleconomic and socialdevelopment, China launched thestriving work ofthe national tourism characteristics towns and isrichinfeatured town thefirstannounced of the 05 tourism characteristics towns and villages,there are owns andvillages accouted for Jiangsu thenumber ofterms account for , from theview ofquality point,Jiangsu Province has a more famous tourism characteristics towns and villages,forexample Zhouzhuang,Tongli Town,etc。So whether fromthequantity andquality,tourism attractions towns andvillages inJiangsu Province thefocus onthedevelopment oftourismattractions towns andvillages is thevillages isthesoul,which is one important factorfordistinguished from other towns inorder toform adifferential advantage,it isnecessary toconduct in—depth applications are moreand more widely,not only inproducts,technologies,services and otherareas,the tourismindustry Can also create abrand in various villages and towns WOuld fonn theirown characteristics,SO thatimprove the overall strength petitiveness. T10e11llance thetourism characteristics towns andvillages inJiangsu Province’S petitiveness,basing on thetheoryand practice offieldresearch,this paper analyzed and summarized thedevelopment statusofthetourism attractionsof towns and villages inJiangsu Province,proposed posing elementsand other theories,as well asthetypes of tourism characteristics towns andvillages inJiangsu thebrandtheory,summed up thebrand building related contents of the to面sm characteristics towns allthetourismcharacteristics towns