营销在会展发展中的现实意义.doc

营销在会展发展中的现实意义
actively carry out the law on civil air defense education, drawn out of the air defense in Pinglirfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
息量巨大的行业来说，应该凭借科技力量特别是互联网来提高经营效率，扩大影响。
（三）会展营销创新
1营销理念创新
①从服务参展商道服务
②从国内营销到全球营销
③从大众营销到品牌营销
2营销主体创新
以前业界一提到营销就认为只是办展企业的事情，而事实上会展营销的主体包括政府、会展企业、参展商和会者甚至还有媒体。令人欣慰的是，这种落后的观念正在迅速发生改变。ICC（国际大会和会议协会）等会议和展览组织的联系，势必能争取更多大型会展活动的举办权。
3营销手段创新
①积极利用各种新技术和新理论研究成果
②要创造性地运用常见的营销手段
4营销内容创新
①强调服务
②主题创新
③产品创新
（四）会展营销战略
国外展览业的营销战略
1、国外展览业的整合促销
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, dr