百事可乐的英语广告词.docx

the delicious life ah! Pepsi era
　　1983 is now to experience Pepsi
　　1984 Pepsi, a new generation of choices
　　1987 Pepsi: The American Choice
　　1990 Dear, this is what you need
　　1992 can not do without it - Pepsi
　　1993 young, happy, drink Pepsi
　　Pepsi in 1995, there is no choice










　　In 1996 a new page was changed: Pepsi
　　百事可乐的经典广告词 　　First, Pepsi in the Western advertising
　　PepsiCo partners BBDO for Pepsi to create a lot of imaginative television advertising, such as "shark", "spacecraft" and so on, these ads, for the post-World War II peak of American youth, advocate "fresh stimulus is unique" Unique consumer goods and clear distinction between the old generation of rebellious mentality, the "new generation" of consumer tastes and lifestyles.
　　1998-1999 period, Pepsi in the Chinese market, respectively, introduced the World Cup soccer tournament ring, cap replacement and redemption of soccer star prizes activities, seven-romantic small passbook for prizes and Macau tourism activities. These activities involve a wide range of influence, the promotion of the terminal, increase sales played a positive role.










　　Pepsi-Cola for Chinese consumers also specially designed a limited edition edition of the Year of the Horse Year of the Horse, the new packaging an anti-Pepsi-like blue-based style, not only the color of golden light shine, but also printed with galloping horse, "I wish you Pepsi" is also printed on the new packaging, wi