战略管理流程讲义(英文版)08.ppt

Chapter 8
International Strategy
Competitiveness
Chapter 3
Internal
Environment
Chapter 2
External
Environment
The Strategic
Management
Process
Strategic Intent
Strategic Mission
Strategic
Competitiveness
Above Average
Returns
Feedback
Strategy Formulation
Chapter 4
Business-Level
Strategy
Chapter 5
Competitive
Dynamics
Chapter 6
Corporate-Level
Strategy
Chapter 8
International
Strategy
Chapter 9
Cooperative
Strategies
Chapter 7
Acquisitions &
Restructuring
Strategy Implementation
Chapter 10
Corporate
Governance
Chapter 11
Structure
& Control
Chapter 12
Strategic
Leadership
Chapter 13
Entrepreneurship
& Innovation
Strategic
Inputs
Strategic
Actions
Strategic
es
International Strategy Opportunities and es
Identify International Opportunities
Explore
Resources and Capabilities
Use petence
petitiveness
es
International Strategies
Modes of Entry
Increased
Market Size
Return on Investment
Economies of Scale and Learning
Location Advantage
International
Business-Level
Strategy
Multidomestic Strategy
Global
Strategy
Transnational Strategy
Exporting
Establishment of New Subsidiary
Exporting
Strategic
Alliances
Acquisition
Management Problems
and Risk
Management Problems
and Risk
Higher Performance Returns
Innovation
Increased
Market Size
Return on Investment
Economies of Scale and Learning
Location Advantage
Selling Products or Services Outside a Firm’s Domestic Market
International Strategy Lifecycle
Firm Introduces Innovation in Domestic Market
1
Product Demand Develops and Firm Exports Products
2
petition
Begins Production
3
Firm Begins Production Abroad
4
Production es Standardized and is Relocated to Low Cost Countries
5
Example: Aircraft manufacturers Boeing or Airbus
Example: Japanese electronics or automobile manufacturers
Motivations for International Expansion
Increase Market Share
Domestic market may lack the size to support efficient scale manufacturing facilitie