西交大战略管理课件 (3).ppt

PANY RESOURCES PETITIVE CAPABILITIES
Internal Environment
CHAPTER 3
What have we learned last time?
Political/Legal
Economic
Technological
Global
Demographic
Sociocultural
Competitive
Environment
Industry Environment
Components of the General Environment
Threat of Substitute Products
Threat of New Entrants
Threat of New Entrants
Rivalry peting Firms in Industry
Bargaining Power of Buyers
Bargaining Power of Suppliers
Porter’s Five Forces
Model petition
Effects of Entry Barriers and Exit Barriers on Industry Profits
Entry Barriers
Exit Barriers
High
Low
High
Low
Low, Stable Returns
Entry Barriers
Exit Barriers
High
Low
High
Low
Effects of Entry Barriers and Exit Barriers on Industry Profits
High, Stable Returns
Entry Barriers
Exit Barriers
High
Low
High
Low
Low, Stable Returns
Effects of Entry Barriers and Exit Barriers on Industry Profits
Low, Risky Returns
Entry Barriers
Exit Barriers
High
Low
High
Low
Low, Stable Returns
High, Stable Returns
Effects of Entry Barriers and Exit Barriers on Industry Profits
High, Risky Returns
Entry Barriers
Exit Barriers
High
Low
High
Low
Low, Stable Returns
High, Stable Returns
Low, Risky Returns
Effects of Entry Barriers and Exit Barriers on Industry Profits
Concept to Note
petitive Advantage