企业定义.ppt

企业定义.PPTGisele GarrawaySusan Caraviello, Paul DiPaola, andTodd SenturiabcBusiness DefinitionMarch 1998Author:Contributors:Todd SenturiaReviewer:Copyright? 1998 Bain & Company, Inc. 2bcBOS Business DefinitionAgenda?The business definition concept?Applications?Business definition steps?Client examples–Bunker Hill Door Systems–JJR Industrial Coatings?Key takeaways3bcBOS Business DefinitionAgenda?The business definition concept?Applications?Business definition steps?Client examples–Bunker Hill Door Systems–JJR Industrial Coatings?Key takeaways4bcBOS Business DefinitionWhat is Business Definition??Indicates whether two business segments should be operated as one business or as separate businesses?Helps identify what drives superior profitability in an industry?Serves as the foundation for strategic analysis and sound decision makingBusiness definition delineates the economic boundaries within panies Business DefinitionOne Business vs. Separate Businesses?Same customers?Same cost structure?petitors?Different customers?Different cost structure?petitorsIf two business segments have the same customers, the same cost structure, and the petitors, they are one business. If they are different on all of these dimensions, they are separate businessSeparate pete in both segments to take advantage of synergiesDo pete in both segments6bcBOS Business DefinitionWhy Bain Uses Business DefinitionStrategic insightsTactical insights with strategic importance?Should we buy or sell the restaurant business??Should we expand into China??Are we vulnerable to petitors??Should we vertically integrate into growing vegetables??Should we drop this product line??Should we cross-train our salesforce??How should we group purchases forVMRs (value managed relationships??How should we configure our manufacturing plants?The correct business definition can lead to case-cracking Business DefinitionConsequences of Incorrect Business panies that define their businesses