企业管理管理学(第七版) 斯蒂芬P罗宾斯robbins_PP T04.ppt

4–2
L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter.
What Your Global Perspective?
Contrast ethnocentric, polycentric, and geocentric attitudes towards global business.
Explain why it’s important for managers to be sensitive to global differences
Understanding the Global Environment
Describe the current status of the European Union.
Discuss the North American Free Trade Agreement and other regional trade alliances in Latin America.
Tell about the Association of Southeast Asian Nations.
Explain the interdependence that globalization involves.
Discuss the role of the WTO.
4–3
L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter.
Doing Business Globally
Contrast MNCs, TNCs, and anizations.
Describe the three anizations go through as they go global.
Define exporting, importing, licensing, and franchising.
Describe global strategic alliances, joint ventures, and foreign subsidiaries.
Managing in a Global Environment
Explain how the global legal-political environment affects managers.
Discuss Hofstede’s five dimensions for assessing cultures.
4–4
L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter.
Managing in a Global Environment (cont’d)
Explain the nine GLOBE dimensions for assessing cultures.
Discuss the challenges of doing business globally in today’s world.
4–5
Managing in a Global Environment
Challenges
Coping with the sudden appearance of petitors
Acknowledging cultural, political, and economic differences
Dealing with increased uncertainty, fear, and anxiety
Adapting to changes in the global environment
Avoiding parochialism
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Adopting a Global Perspective
Ethnocentric Attitude
The parochialistic belief that the best work approaches and practices are those of the home country.
Polycentric Attitude
The view that the managers in the host country know the best work approaches and practices for running t