Innovationmanagementincontext:,Iarguethatthisisbecauseinnovationmanagement`bestpractice'iscontingentonarangeoffactors,andthatweneedbettercharacterizationsofthetechnologicalandmarketcontingencieswhichaffecttheopportunityfor,andconstraintson,,,anizationalPerformance?petitiveness(Table1).However,itisThereisagapbetweenmanagers’perceptionsmoredifficulttoestablishastrongempiricalof,andtherealityof,essfulrelationshipbetweeninnovationandperform-JoeTiddisfromSPRU,innovation(CooperandKleinschmidt1993).,atfirmlevel,therelation-UniversityofSussex,Falmer,BrightonForexample,onestudyfoundthatonly7%shipsbetweeninnovationinputsandoutputsisBN19RF,,(Barclay1992).ingsorbytheMoreover,theinnovationprocessesusedbyrandomunpredictabilityofinnovation.ßBlackwellPublishersLtd2001,firmshavechangedverylittlealthoughtheTherearetwoapproachestomeasuring108CowleyRoad,OxfordOX4businessenvironmenthaschangedsignifi-,UKand350MainStreet,Malden,MA02148,USAcantly(WindandMahajan1997).indicatorsavailableinthepublicdomain,–:environment,DisruptiveRe-petitivegame,creatinganew`valueproposition'RadicalOfferingahighlynoveloruniqueproductorservice,plexDifficultyoflearningaboutthetechnologykeepsentrybarriershighperformanceContinuousincrementalinnovationContinuousmovementofthecost/performancefrontierSource:,.
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