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奇瑞汽车产品定价策略
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliangr knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
本和汽车储运本钱。汽车企业为了保证再生产的实现，通过市场销售，既要收回汽
车本钱，同时也要形成一定的盈利。在汽车市场竞争中，汽车产品本钱低的企业，
对汽车价格制定就拥有较大的灵活性，在市场竞争中就将占有有利的地位，能获得
较好的经济效益。
汽车价格的上下直接反映了汽车买者与卖者的利益关系。汽车消费者的需求对
汽车定价的影响，主要通过汽车消费者的需求能力、需求强度、需求层次反映出来。
汽车定价要考虑汽车价格是否适应汽车消费者的需求能力。需求强度是指消费者想
获取某品牌汽车的程度，如果消费者对某品牌汽车的需求比较迫切，那么对价格不敏
感，企业在定价时，可定得高一些，反之，定价应低一些。不同需求层次对汽车定
价也有影响，对于能满足较高层次需求的汽车，其价格可定得高一些，反之，定价
应低一些。
价格与市场需求的关系可以用以下两种需求曲线表示见图
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliangr knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
本和汽车储运本钱。汽车企业为了保证再生产的实现，通过市场销售，既要收回汽
车本钱，同时也要形成一定的盈利。在汽车市场竞争中，汽车产品本钱低的企业，
对汽车价格制定就拥有较大的灵活性，在市场竞争中就将占有有利的地位，能获得
较好的经济效益。
汽车价格的上下直接反映了汽车买者与卖者的利益关系。汽车消费者的需求对
汽车定价的影响，主要通过汽车消费者的需求能力、需求强度、需求层次反映出来。
汽车定价要考虑汽车价格是否适应汽车消费者的需求能力。需求强度是指消费者想
获取某品牌汽车的程度，如果消费者对某品牌汽车的需求比较迫切，那么对价格不敏
感，企业在定价时，可定得高一些，反之，定价应低一些。不同需求层次对汽车定
价也有影响，对于能满足较高层次需求的汽车，其价格可定得高一些，反之，定价
应低一些。
价格与市场需求的关系可以用以下两种需求曲线表示见图
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal
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