佳吉快运的营销策划.doc

佳吉快运的营销策划.doc南宫市佳吉快运的营销策划专业:物流管理学号: 201********** 学生:张赛指导老师:高晓亮摘要市场经济形式下,企业之间的竞争变得愈加激烈,企业想要获得更高的经济效益,降低自身成本是前提条件。对生产企业而言,降低物流成本是提高经济效益的重要手段,物流外包使生产企业解放了生产力,提高了生产效率,第三方物流业应运而生,第三方物流企业为生产企业提供专业的物流服务,带动了生产企业的发展。本文以佳吉快运为例,就南宫市佳吉快运在营业期间遇到的问题展开讨论,通过分析当地商业基础确定企业的选址,并对企业客户进行分类,针对大客户制定个性化服务,同时通过加强企业内部管理, 完善企业制度等一系列措施促进南宫市佳吉快运的发展。关键词: 营销策划;营销策略; SWOT 分析;内控;运营规划 The marketing planning of EX ABSTRACT In the market economy,petition between the enterprises is ing more and more fierce, if the enterprises want to claim higher profits, then they must reduc e their cost . For the manufacture s, reducing logistics cost is an important means to improve their economy, logistics outsourcing makes the manufactures emancipate the productive forces, and improve their production efficiency, and so, the third party logistics is born at the right moment, the third party logistics enterprises provide the manufactures with professional logistics services, and they promote the manufactures' develop m ent. The article takes EX as an example, talks about the problems during a business day, determines the enterprise' s location through analysing the business fundamentals, meanwhile classifies customers and develops personal services for specific customers, waht's more, promotes the development EX by strengthening the internal management and perfecting the enterprises' system and soon. Keywords: marketing planning ; marketing strategy ; SWOT Analysis ; internal control ; Operations Planning . 目录摘要.............................................................................................................................. I ABSTRACT ............................................................................................................... II 1 绪论......................................................................................................................... 1 研究背景........................................................................................................ 1 研究目的及意义..................