《电子商务英语教程》-Unit8.ppt

Unit 8
Objective
8 Notes To Passage A
@ Activities On Passage A
@ Basic merce Writing
& Related Reading
Unit 8
8 Notes To Passage B
@ Activities On Passage B
: Work online 5
Unit 8
Objective: In this unit, you will learn:

C Personal privacy in merce
C Opt-in approach and opt-out approach
C How to attract customers
C Basic merce English Writing
Focus: Personal information dealt with panies in
merce
Nodus: Personal information in an opt-in approach and
in an opt-out approach
学习目标
1) The also changed traditional assumptions about privacy because it allows people anywhere in the world to gather data online in quantities that would have been impossible a few years ago.
Passage A
互联网还改变了人们对隐私的传统观念,因为它让世界任何一方的人们都能在网上收集大量的资料,而这在若干年前是根本不可能的。
4注解:短语anywhere in the world在此处充当定语,修饰people; 副词online和介词短语in quantities(大量地)同时修饰动词gather,分别充当地点状语和方式状语;that would have been impossible a few years ago则是定语从句,that用以指代前面所说的“人们能在网上大量收集资料”这件事情。
2) In Europe, for example, most people expect that information they provide to mercial Web site will be used only for the purpose for which it was collected.
例如,在欧洲,大多数人期望他们为商业网站所提供的信息仅用于当初收集信息时之目的。
4注解:在此句中,定语从句they provide to mercial Web site修饰先行词information;定语从句for which it was collected修饰the purpose, 此处的was表明这是指“当初收集信息的目的”。
许多欧洲国家纷纷立法禁止公司在未征得消费者明确同意的情况下将其资料进行交易。
4注解:在本句中,that引导的是定语从句,修饰laws,而此从句中的介词短语without the express consent of the consumer是方式状语;动词短语prohibit sb. from doing sth.= prohibit sb.'s doing sth. 意思是“禁止某人做某事”。
3) Many European countries have laws that panies from exchanging consumer data without the express consent of the consumer.
4) panies that gather personal information in the course of doing business on the Web would like to be able to use that information for any purpose of their own.
大多数在网上开展业务时收集个人信息资料的公司都想能将这些资料用作其商用目的。
4注解:panies被that引导的定语从句所修饰;主句的谓语动词是would like to;in the course of =during the course of =while。
End
在“退出”方式中,收集资料的公司往往会认定顾客不反对公司使用这些资料,除非顾客明确地作出了拒绝同意的选择(即:选择不让使用其资料的退出方