Group Project and Presentation.doc

Group Project and Presentation
"Marketing on the "
Beijing Institute of Technology
By
Clare Sham
Email:
You are working in an Application Service Provider. pany has recently received the following projects:
An online shopping system for a chain store selling CDs, VCDs, DVDs, etc.
A friend-matching system.
An online version of a Sport magazine.
Choose ONE project to work on. As the Marketing Manager, write a Marketing plan to the CEO for the “selected” project. Your marketing budget is USD$1,000,000.
No limit on the number of words. For university level, I mend at least 20 pages in length. The plan should include:
Introduction
Marketing Objectives
Market Analysis (PEST, SWOT, Competitor & target segment analysis)
Your detailed e-Strategies
Flow Chart of your Business Model
Control Mechanism
Conclusion