高级综合商务英语unit 4.ppt

Unit Four
Information Technology
Lead-in
Text A: Silicon Valley Visionary Who Put Apple on Top
Text B: Nokia at the Crossroads: Blazing Platforms
Lead-in
Lead-in
Are you using a smart phone, such as the iPhone or the Samsung Galaxy?
What applications do you use most often?
Do you think the using of smart phone has changed your life style?
Lead-in
Discussion:
What are the pros and cons of using smart phones?
Text A
Silicon Valley Visionary
Who Put Apple on Top
Structural Analysis
Para.
Main Topics
Para. 1-3
A brief introduction of ing back of Steve Jobs after his temporary leave of pany because of the illness.
Para. 4-12
An exploration of the art of Steve Jobs to turn technology into elegant consuming products and the ess Apple is enjoying now.
Para. 13-16
A brief recall of Steve’s early life and his ups and downs before returning to Apple in 1997.
Para. 17-28
A discussion of the reasons that make Steve Jobs and the Apple a daunting ess for rivals pete.
Part I Questions about Part I
Q1. Why had eback of Steve Jobs stirred up such an excitement?
This was not the first time eback for him to Apple. Little more than a decade earlier, he made his eback and turned Apple from going bankruptcy to an enormous pany. Therefore his recovery eback were highly anticipated.
…both Mr. Jobs’ career and Apple,…were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall street. (Line 4, Para. 2)
Both his career and pany he founded were widely considered to e to an end, and he would have nothing to do with high-tech in the future in the eyes of silicon valley entrepreneurs and the Wall Street investors.
Part I Sentence Interpretation
the level of anticipation whipped up in advance of the January event was unusual …. (Line 1, Para. 3)
The level of excitement for expecting his return was extraordinary, which had already e heated before he stepped onto the stage in January.
Part I Sentence In