中山大学旅游学院酒店管理(俱乐部方向) 专业 本科生课程教学大纲 Course Profile for Undergraduates Majoring in Hotel Management(Club management) 最近更新: 2015年3月/Revision:2015/3 课程编号 Course Code 40007111 课程名称 Course 赛事策划与运营管理 Golf Tournament Planning & Operations 课程类别 Course Type 限选 学分 Credits 2 总学时 Total Contact Hours 36 开课学期 Semester 6 授课教师 Instructor 戴耀宗 陈奕滨 国际教授 教学助理 Faculty Assistant / 上课时间 Class Time 周二早上4-5节 上课地点 location D409 答疑时间 Office hour 周二下午1:30-4:30 任课老师联系方式 contact tourlife@ 一、课程描述 I Course Description 本课程提供全面的概述的理论和相关程序的特殊事件–企业职业高尔夫球锦标赛。通过实践和介绍目前的专业工具,本课程将向学生介绍全球化和国际化事件管理。赞助、沟通、环境规划的角色,以及不同的角度对事件管理的分析。课程将采用小组演示和团队工作等方式。 This Course, Tournament Planning and Event Management, provides prehensive overview of the theory and procedures associated with special event – Corporate and Professional Golf Tournament. Going through business practice of proposal writing and introducing current professional ‘tools’, the course will introduce students the globalization and subsequent internationalization of event management. The role of sponsorship munication, environmental planning, the increasing of governments through the creation of event strategies, and the different perspectives of event management are all discussed. Of course, physical p resentation and team working will be essential for pletion of the course. 二、课程目的与教学要求 II Aims and Objectives 介绍基本原则和概