. TRAVEL AND TOURISM OUTLOOK AND TRENDS Research, Idea & Promotion TIA Mission Statement The mission of the Travel Industry Association of America is to represent the whole of the . travel industry to promote and facilitate increased travel to and within the United States. Travel and Tourism - 2003 America’s 3rd Largest Retail Sales Industry $555 billion total expenditures $95 billion in tax revenue for federal, state and local governments One of America’s Largest Employers Employs million people directly. Tourism is 1st, 2nd, or 3rd largest employer in 30 states and the District of Columbia $ billion in travel-generated payroll Source: Travel Industry Association of America (TIA) Where We Were Tumbling from the PeaksBetween 2000 and 2003 Domestic business travel down 15% Domestic airline travel down 14% Overseas travel to the . down 30% International Visitor Arrivals to . from Key Countries 2003 % Change Recovery to (in millions) 2003/2000 2000 Expected Canada -14% 2007 United Kingdom -16 2006 Japan -37 Beyond 2007 Germany -34 Beyond 2007 France -37 Beyond 2007 Brazil -53 Beyond 2007 Argentina -72 Beyond 2007 Source: Office of Travel and Tourism Industries Bright Spot Domestic Leisure Travel Slow but steady growth Stay closer to home Highway travel Short getaways Visits to small towns, rural areas Economize Travel Performance – First Three Quarters 2004 During Jan – Sept, 2004, domestic travel up nearly 3% Leisure travel up %, exceeded by % gain in business/convention travel Strong gains in air and hotel volume over 2003 International travel to . exceeding expectations Source: Travel Industry Association of America Visitor Trends Occurring More in Past Year Source: Travel Industry Association of America Percent of TIA Members Reporting NTA Operators’ Products Source: National Tour Association Percent of NTA Operators