服装设计规划.pptx

服装设计规划.pptxThe design project
서의수
In the workplace?
leisure?
Design concept
Design concept
And after a chat leisure life
The workplace and leisure two opposite elements bination
To adapt to fast-paced life of modern career women
Brand positioning
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Price position between 300-2000 ¥ selections of high-grade clothing brand
To adapt to the 20-35 students and career women
In a dress two two wear way as the creative starting point
Similar clothing brand
Similar clothing brand
Brand introduction
Girdear(哥弟), come from Taiwan, China, founded in 1977, in line with care, supplement each other's team, uphold the value, the value of the good faith management idea.
In concept for yuan, people-oriented, in practice, for the root, to insist the deep. Slow breathing anytime and anywhere, shaping a healthy body and mind, work together, help each other, trying to accumulate ability, ability to continuous efforts, the pursuit is not only a fashion taste, but also live with the taste of life, common earnestly convey the true, the good and beauty.
Brand culture
Brand introduction
YINER (音儿)for modern career women with Chinese traditional virtues of high-end women's clothing design. Early in 1996, fashion, YINER keenly first fashion series, it is bination of Oriental traditional culture and the European fashion, elegant essence, strengthen brand visual aesthetics, constantly, lead and develop urban fashion, sublimation female charm and life grade, satisfy the modern urban mainstream women inner demands, over the years, YINER with imported high quality elegant high-grade fabrics, fine workmanship, unique colour collocation, novel design, beautiful modelling, noble taste, unique, leading the fashion trend and redefining the YinEr understanding of fashion and passion.
Brand culture
For "enterprising self-love, mentality young urban women" to design high quality, easy to match the rich dress, make they send out a elegant and rich fashion dynamic moving temperament.
Cherry