土特产创业计划书.doc

土特产创业计划书“乡源味”正宗山里农村土特产创业计划书(2013年9月)目录导论...................................................................................................................................................2一,名称拟定...............................................................................................................................31名称:乡源味............................................................................................................................32主标题..........................................................................................................................................33主题..............................................................................................................................................34LOGO释义...............................................................................................................................35淘宝店铺和店面装修标牌.....................................................................................................36宣传口号.....................................................................................................................................37服务宗旨.....................................................................................................................................3二,市场环境分析.......................................................................................................................41社会环境现状............................................................................................................................42食品市场现状............................................................................................................................43政策环境分析............................................................................................................................44目标人群分析............................................................................................................................45土特产市场的现状分析...............................................................