下载此文档

曼秀雷敦策划方案.docx

文档分类：管理/人力资源 | 页数：约56页举报非法文档有奖

1/56

下载提示

1.该资料是网友上传的，本站提供全文预览，预览什么样，下载就什么样。
2.下载该文档所得收入归上传者、原创者。
3.下载的文档，不会出现我们的网址水印。

同意并开始全文预览

(约 1-6 秒)

1/56 下载此文档

文档列表 文档介绍

曼秀雷敦营销策划方案目录一、营销环境分析............................................................................................................................4宏观环境分析................................................................................................................4微观环境分析..............................................................................................................5SWOT分析...................................................................................................................7二、目标、机会分析与战略选择....................................................................................................8营销目标:.......................................................................................................................8机会分析与战略选择....................................................................................................8三、消费者行为分析与STP战略...........................................................................................9消费者行为分析............................................................................................................9市场细分....................................................................................................................16目标市场选择............................................................................................................17市场定位......................................................................................................................18四、营销组合策略..........................................................................................................................18产品策略......................................................................................................................18价格策略......................................................................................................................19分销策略....................................................................................................................20促销策略........................................................

曼秀雷敦策划方案来自淘豆网www.taodocs.com转载请标明出处.