STRATEGIC MANAGEMENT - Concepts and Cases STRATEGIC MANAGEMENT: Concepts and Cases for MBA Class 131-132 Zhang Yong Xi’an Jiaotong University Main Issues to be Covered: Strategic management--concept environment analysis--external and internal strategies at different levels strategy formulation strategy implementation strategy evaluation cases Chapter 1 Strategic Management and introductory remarks Chapter Outline Five Tasks of Strategic Management Developing a Strategic Vision and Mission Setting Objectives Crafting a Strategy Implementing the Strategy Evaluating Performance and Initiating Corrective Adjustments Why Strategic Management Is a Process Who Performs the Tasks of Strategy? Benefits of “Managing Strategically” Terms to Remember Thinking Strategically: The Three Big Strategic Questions 13>. Where are we now -- what is our situation? 2. Where do we want to go? Business(es) we want to be in and market positions we want to stake out Buyer needs and groups we want to serve es we want to achieve 3. How will we get there? What Is Strategy? Competitive moves and business approaches management employs in running pany Management’s “game plan” to Please customers Position pany in its chosen market Compete essfully Achieve good business performance The Five Tasks of Strategic Management Craft a Strategy to Achieve Objectives Set Objectives Develop a Strategic Vision & Mission Implement & Execute Strategy Evaluate & Make Corrections Improve/ Change Revise as Needed Revise as Needed Improve/ Change Recycle as Needed Task 1 Task 2 Task 3 Task 4 Task 5 Developing a Vision and Mission Begins with thinking strategically about The firm’s future business makeup Where to take the firm The task is to Create a roadmap of pany’s future Decide what future business position to stake out Provide long-term direction Give the firm a strong identity Missions vs. Strategic Visions A missio
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