达州石桥古镇文化旅游产品开发与设计.doc

达州石桥古镇文化旅游产品开发与设计
作者姓名:王若婵 2004010702 指导教师:朱创业
摘要
文化旅游是近年来旅游产品开发的新动向。21世纪文化产业和旅游产业的结合可能成为最有前途的产业发展方向,其微观基础,则是设计和开发特定的文化旅游产品。旅游产品的设计和开发,是旅游产业发展的核心,旅游资源的深度开发,最终要体现在旅游产品的设计和组合上,它是旅游地文化内涵外化最集中的体现,是旅游文化深度开发的一个最具市场意义和最重要的环节。
本文以达州市石桥古镇作为研究对象,通过对石桥古镇的概况和旅游发展环境的全面剖析,提炼出了石桥古镇文化旅游资源特色,在对石桥古镇进行SWOT分析和客源市场分析定位的基础上,探讨了石桥古镇文化旅游产品的开发策略。
关键词:石桥古镇;文化旅游产品;开发;设计
Development and Design of Cultural Tourism Products in Shiqiao Ancient Town in Dazhou
Abstract:Cultural tourism has been a new trend of tourism product development in recent years. Combination of cultural industry and tourism industry in the 21st century may be the most promising industry orientation, whose microeconomic foundation is design and development of the specific cultural tourism products. Design and development of tourism products are fundamental for development of the tourism industry, while deep exploitation of tourism resource, as the most centralized representation of externalized culture in tourist site and as the most marketable and significant link for deep exploitation of tourism culture, is embodied in design bination of tourism products finally.
This paper regards the Shiqiao Ancient Town in Dazhou City as the research object, abstracts characteristics of cultural tourism resource in Shiqiao Ancient Town by means of making prehensive analysis on general situation and tourism development environment of Shiqiao Ancient Town, and then discusses development strategy of cultural tourism products in Shiqiao Ancient Town on the basis of SWOT analysis as well as tourism market analysis and orientation of Shiqiao Ancient Town.
Key words: Shiqiao Ancient Town; cultural tourism product; development; design
目录
第1章前言 1
1
1
1
研究思路及主要内容 2
2
2
第2章相关理论基础 3
文化旅游的定义及特点 3
3
4
文化旅游产品及其开发的理论 5
5
5
6
7
第3章达州石桥古镇概况 11
区位条件 11
11