新零售下的实体店发展研究中英文外文文献翻译2017.doc

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中英文对照翻译
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文献出处: Roy P. The research of stores under the new retail [J]. International Journal of Retail & Distribution Management, 2017, 3(5): 434-445.
原文 The research of stores under the new retail
Roy Park
Abstract
In early June, 2016, united work in the industry for the first time put forward the concept of "new retail", anize relevant discussions, meetings, open WeChat public with the same number and
update the APP. The "new retail" has e the hottest word in the retail business development in 2016. All parties are on the "new retail" put forward their own views, also makes the offline stores all managers more profoundly understand the development trend of the retail industry. For our retail stores, from the traditional retail model to the "new retail development, must revolve around the following three aspects to realize the change of innovation.
Key words: retail innovation, new retail, e-business
1 The overview of new retail
For the "new retail" concept, in the industry have different point of view, some expressed doubt or don't understand. The new retail can really promote the development of industry, which may be controversial problem. Whose new retail will be how to reduce inventory, reduce inventory, offline business entities and online can truly integration, how to reconstruct the relationship between producers and consumers on issues such as left. This has caused a lot of reading and doubts. Years earlier, the businessman understanding of line is that if you want more good sales, you must put a better marketing from the traditional way to . And now the has far more than just a sales, marketing channels, but can help merchants build brand, for users of lifecycle management, to acquire new users, maintenance of old customers, arouse the sleeping, the way of the
construction of the channel is changing. And channels, sales, and change of the whole logistics system, especially the transformation of the su