宜家家居物流报告.doc

宜家物流情况分析报告


HOME IS THE MOST IMPORTANT PLACE IN THE WORLD
目录
一:宜家概述············································3-4
(一)企业概况介绍···································3
(二)典型客户·······································3-4
二:宜家的物流情况······································4-5
(一)战略目标·······································4
(二)战略措施·······································4

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三:宜家的供应链管理···································6-7
四:运营战略的评价······································7-8
五:改进措施············································8
摘要: 面对竞争激烈的家具市场,宜家能保持领导者的姿态,这与宜家的管理和策略有着很大的联系。宜家在物流方面做得尤其突出,在选址,仓储,运输,采购和客户服务上都有着值得我们研究和学****的地方。
关键字: PBBI 平板包装 DC008 AS/RS

一:宜家概述
(一):企业概况
宜家(IKEA)是瑞典家具卖场。宜家家居(IKEA)于1943年创建于瑞典,“为大多数人创造更加美好的日常生活”是宜家公司自创立以来一直努力的方向。宜家品牌始终和提高人们的生活质量联系在一起并秉承“为尽可能多的顾客提供他们能够负担,设计精良,功能齐全,价格低廉的家居用品”的经营宗旨。
在提供种类繁多,美观实用,老百姓买得起的家居用品的同时,宜家努力创造以客户和社会利益为中心的经营方式,致力于环保及社会责任问题。在大多数的情况下,设计精美的家居用品通常是为能够买得起它们的少数人提供的。从一开始,宜家走的就是另一条道路。我们决定站在大众的一边。这意味着响应全世界人民对家居用品的需要:有着各种不同的需要、品位、梦想、渴望和收入的人们的需要;希望改善他们的家庭和他们的日常生活的人们的需要。生产精美的家具并不难:只要花钱和让顾客付钱,即可办到。以低价格生产美观、结实耐用的家具就不那么简单了——这需要另辟蹊径。这是关于找到简单的解决方案和在各种方法上节约的问题。
今天,瑞典宜家集团已成为全球最大的家具家居用品商家,销售主要包括座椅/沙发系