鲜活农产品的供应链管理.ppt

鲜活农产品的供应链管理Supply Chain Managementof Perishable Products-甜瓜供应链管理案例
供应链管理是什么?What is Supply Chain Management?
在生产者与消费者之间建立链条━Developing a chain that links producers with consumers
通过生产过程、行销过程及市场向消费者提供具有竞争力的产品━Production, distribution and marketing processes petitive product to consumer
供应链管理是什么What is Supply Chain Management?
两个关键点━2 key functions:
A)改进农产品的质量及减少损失率以提高供应链管理的效率━ operational efficiency in logistics for improvement in quality and reduction in losses
B)制定战略与链条成员间关系的管理━strategic decision making and relationship management between chain members
 Operational Efficiency
目的- 减少甜瓜采收后的损失率-To minimize postharvest losses
方法- 通过系统分析鉴别损失率高的环节和多余的环节-Identify high loss points and poor product flow through systems analysis
绘制产品流程图-Map the flow of product- process flow chart
描述每个处理环节-Describe each handling process
在每个环节检测损失率-Measure losses at each point
产品流程的案例Example of Product Flow Chart
甜瓜从田间到市场的流程-melons pass though a number of processes on way to consumer
每个环节都做些什么-What happens at each point?
每个环节是否都有效-Is it efficient?
甜瓜供应链成员的关系
Relationship in the supply chain
Farmer
Farmer
Farmer
Farmer
Farmer
Farmer
Farmer
Farmer
Farmer
Collector
Collector
Collector
Wholesaler
Wholesaler
W
holesaler
Retailer
Retailer
Retailer
步骤分析-Analysis of Each Step
采收-Harvest
产品质量Quality of product
- 成熟度,瓜病,大小,安全杀虫剂-maturity, disease, size, pesticide safety
机械损伤-Mechanical damage
冷害损伤-Physiological damage
- 温度temperature
延期采收-Delays
步骤分析-Analysis of Each Step
包装-Packaging
分级-Grading
适当的防护-Adequate protection
适当的大小-Suitable size
步骤分析-Analysis of each Step
运输-Transport
温度- Temperature
运输期-Time to market
机械损伤率-Mechanical losses
步骤分析-运输Analysis of each Step - Transport