MC13 书面沟通.ppt

Lecture 13 munication
Paul Goodman : excellent writing ability
is the judging factor that decides whether pany will accept the candidate or not.
A survey on daily involvement of the white-collar
Writing 9%
Speaking 30%
Reading 16%
Listening45%
45%
30%
16%
9%
Mental preparations
Take an active part in corporate activities
Grasp as many writing skills as possible
Be confident in you yourself
Exchange opinions with others on writing
Tone of business writing
Professional but not rigid
Good-willed but not hypocritical
Confident but not arrogant
Polite but not servile
Case Study
Please find out errors in the following memo and offer your suggestions on the improvement
Types of business message
Informative and positive message
Negative (Bad-news) message
Persuasive message
Negative Messages
Types of negative message
Denying and refusal
Discipline warning and poor performance appraisal
Dismissal and discharging
The purpose of negative message
Primary
To give the reader the bad news
To have the reader read, understand, and accept the message
To maintain as much good will as possible
Secondary
To build a good image of the writer
To build a good image of anization
The right tone
In negative messages, your tone will help determine your effectiveness.
Put yourself in the reader’s place.
Avoid pany rules or policy with no further explanation.
Assume that the customer wants to do the right thing.
Single people out when you praise them; put them in a group when you criticize.
Talk with, not down to, the reader.