论先锋书店的经营之道.doc

论先锋书店的经营之道
公共事业管理专业学生祝芳芳
指导老师陈瑞红
摘要:南京先锋书店作为后起民营书店,以其独具一格、人文特色的书店风格被评为南京的文化名片之一,在图书行业中已经形成相当大的影响。先锋书店作为一个文化企业一直注重企业文化建设,坚持“选择与集中”高端路线的图书定位,秉持质量重于数量的经营方针,通过在公关、服务、销售和品牌策略上推行人性化的经营管理模式,在短短的十年间取得了巨大的成功。它的发展现状、企业文化和经营策略为我国民营书店的发展提供了有益的借鉴。
关键词:先锋书店;民营书店;文化企业;经营策略

An Analysis on the Management of Librairie Avant-grade
Student majoring in Public Administration ZHU Fangfang
Tutor CHEN Ruihong

Abstract: The privately operated bookstore's management ever not standard to gradually moves towards the standard to have the foreword, already developed into one of our country books release responsible channels, was our country books business of distribution important constituent. The Nanjing Librairie Avant-grade as a young or up ing generation privately operated bookstore, by its unique, the humanities characteristic bookstore style is evaluated one of Nanjing culture name cards, already formed the quite tremendous influence in the books profession. The Librairie Avant-grade took a cultural enterprise always is paying great attention to the enterprise culture construction, persisted "choice and centralism" the high end route, grasps the quality again in the quantity management policy, carries out personality the management pattern. Therefore its development present situation, the enterprise culture and the management strategy all are is worth us thoroughly carrying on the a