论先锋书店的经营之道.doc

论先锋书店的经营之道公共事业管理专业学生祝芳芳指导老师陈瑞红摘要:南京先锋书店作为后起民营书店,以其独具一格、人文特色的书店风格被评为南京的文化名片之一,在图书行业中已经形成相当大的影响。先锋书店作为一个文化企业一直注重企业文化建设,坚持“选择与集中”高端路线的图书定位,秉持质量重于数量的经营方针,通过在公关、服务、销售和品牌策略上推行人性化的经营管理模式,在短短的十年间取得了巨大的成功。它的发展现状、企业文化和经营策略为我国民营书店的发展提供了有益的借鉴。关键词:先锋书店;民营书店;文化企业;经营策略AnAnalysisontheManagementofLibrairieAvant-gradeStudentmajoringinPublicAdministrationZHUFangfangTutorCHENRuihongAbstract:Theprivatelyoperatedbookstore'smanagementevernotstandardtograduallymovestowardsthestandardtohavetheforeword,alreadydevelopedintooneofourcountrybooksreleaseresponsiblechannels,-inggenerationprivatelyoperatedbookstore,byitsunique,thehumanitiescharacteristicbookstorestyleisevaluatedoneofNanjingculturenamecards,-gradetookaculturalenterprisealwaysispayinggreatattentiontotheenterprisecultureconstruction,persisted"choiceandcentralism"thehighendroute,graspsthequalityagaininthequantitymanagementpolicy,,:LibrairieAvant-grade;Privatelyoperatedbookstore;Culturalenterprise;Managementstrategy党的十一届三中全会之后,整个社会对文化知识的需求急剧膨胀,出现了严重的卖书难、买书难的状况,原有的计划经济形态的图书发行体制急需冲破。这就为民营书店的重新发展提供了机遇