古镇旅游策划.ppt

目录总体策划篇第一章大新旅游开发背景研读·························································································3第二章旅游现状析·········································································································7第三章策划要·················································································································9第四章功能分区与项目策划·····························································································13修建性详细规划篇第一章规划思路与定位···································································································17第二章空间布局与重点项目设计···················································································21第三章专项规划设计·······································································································31第四章土地利用规划·······································································································46第五章规划指标与投资效益分析···················································································48第六章运营管理模式规划·······························································································54引言这是一个充满传奇的地方,从鉴真东渡到现代经济的飞跃发展,张家港人创造了一次又一次的奇迹,对于经济而言,它已然成为了全国的榜样,然而旅游业确还停留在起步阶段。此时,一场旅游的变革将在张家港大新镇展开,这不仅意味着大新镇在旅游发展方面的一次突破,它更是大新镇对旅游开发的一种挑战。历史的责任告诉我们,大新镇的旅游发展,需要有高起点、高品位、大手笔的规划理念。本案将以“城市景观绿岛,文化休闲天堂”为规划理念,在进一步提升区域品牌、完善旅游功能、梳理旅游产品、扩大市场推广等方面作出专业合理的规划建议,以此助推双杏寺旅游区的腾飞之路。我们期待大新旅游格局即将发生的翻天巨变,同时也隐约可见大新旅游经济圈的形成。为掌握此发展转变的时机,远见设计团队透过旅游宏观态势、实现思路突破的研究,着力对双杏寺旅游区作出专业合理的规划建设和策划思路,进一步确立了将双杏寺旅游区作为大新镇近期发展破局的关键区域。本规划旨在致力于双杏寺旅游区旅游开发的政策制定者、投资商以及设计人员提供参考与帮助。1、境内交通便捷,大新交通区位优势明显1、交通格局凸显大新区位优势张家港位于长江下游南岸,江苏省东南部,北濒长江,与南通、如皋、靖江相望;南近太湖,与无锡、苏州相邻;东连常熟、太仓,距上海98公里,南京200公里;西接江阴、常州,是中国沿海和长江两大经济开发带交汇处的一个新兴港口工业城市,交通十分便捷。大新镇北依长江,南接张家港市区,处于沿江工业带核心位置,东西两侧紧邻扬子江国际冶金工业园、扬子江国际化学工业园及张家港保税区。市区港城大道、港新公路直贯镇中,距市区12公里。大新镇内段山港、迎丰港、朝东圩港、大新港、新丰港纵贯南北,中有大新横套河连结五港,直通长江。杨新公路、“三八”公路经通江公路与沿江公路相接。大新镇往南10公里便可上沿江高速(宁太高速)和苏虞张一级公路,直达上海、南京、苏州等城市,到上海浦东机场、南京禄口机场只需两个小时车程。便捷的交通,将成为大新旅游发展的助推剂●交通作为旅游的三大支柱产业之一,对旅游业的发展有着至关重要的影响。交通技术的进步极大地推动着旅游的发展,交通状况的好坏也