西交大MBA战略管理讲义6.ppt

Chapter 6
Corporate-Level Strategy
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How to create value for the corporation as a whole
2. Corporate-Level Strategy (Companywide Strategy)
- low cost
- differentiation
- integrated low cost/differentiation
- focused low cost
- focused differentiation
How to petitive advantage in each business in which petes
1. Business-Level Strategy (Competitive Strategy)
A pany
Has Two Levels of Strategy
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1. What businesses should the corporation be in?
2. How should the corporate office manage the array of business units?
Corporate Strategy is what makes the corporate whole add up to more than the sum of its business unit parts
( 2 + 2 => 5 )
Key Questions of Corporate Strategy
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Levels and Types of Diversification
Low Levels of Diversification
Moderate to High Levels of Diversification
Very High Levels of Diversification
Related linked (mixed)
< 70% of revenues from dominant business, and only limited links exist
A
B
C
Single business
> 95% of revenues from a single business unit
A
Dominant business
Between 70% and 95% of revenues from a single business unit
B
A
Unrelated-Diversified
Business units not closely related
A
B
C
< 70% of revenues from dominant business; all businesses share product, technological and distribution linkages
Related constrained
A
B
C
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Motives, Incentives, and Resources
for Diversification
Motives to Enhance petitiveness
Economies of Scope
Market Power
Financial Economies
Resources
Managerial
Motives
Incentives
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Incentives and Resources with Neutral Effects of petitiveness
Anti-Trust Regulation
Tax Laws
Low Performance
Uncertain Future Cash Flows
Firm Risk Reduction
Tangible Resources
Intangible Resources
Manager