BUSINESS RESEARCH METHODS英文资料.pdf

DR. SUE GREENER
BUSINESS RESEARCH METHODS
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Dr. Sue Greener
Business Research Methods
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Business Research Methods
© 2008 Dr. Sue Greener & Ventus Publishing ApS
ISBN 978-87-7681-421-2
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Business Research Methods Contents
Contents
1. Research problems and questions and how they relate to debates in 9
Research Methods
Chapter Overview 9
Introduction 9
The nature of business research 10
What kind of business problems might need a research study? 12
What are the key issues in research methods we need to understand? 14
Questions for self review 18
References 18
2. Putting the problem into context: identifying and critically reviewing relevant 19
literature
Chapter Overview 19
How does literature relate to research? 19
What kinds of literature should we search for? 20
Effective literature searching 22
Critical analysis of literature 26
Using Harvard referencing style 31
Questions for self review 31
References 32
3. Choosing research approaches and strategies 33
Topic Overview 33
Different perspectives of knowledge and research which underpin research design 33
Identify differing research paradigms for business 34
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Business Research Methods Contents
Key differences between qualitative and quantitative research methods and how and why 35
they may be mixed
Criteria of validity and reliability in the context of business research 37
Your choice of research stra