四川航空集团公司发展战略的研究.pdf

摘要 III Y2781419 四川航空集团公司发展战略研究工商管理专业研究生:高峰指导老师:高林远教授摘要:本文以企业发展战略理论为指导,以四川航空集团公司的发展战略为研究对象,通过对四川航空集团面临的内外部环境以及公司优劣势的分析,提出了四川航空公司必须适应新的环境变化适时制定和实施新的企业发展战略的基本观点。文章认为,面对航空业的激烈竞争,四川航空集团公司必须在不断提升航空运输核心业务竞争力的基础上,改变传统的单一经营发展战略,实施以运输业为核心的多元发展战略,通过航运业务带动其他产业的发展,达到“掌控主业, 壮大辅业,提升上下游产业核心竞争力”的发展目的。关键词:航空发展战略战略分析万方数据 Abstract Development strategy airlines research ofsichuan group Major:Master ofBusiness Administration Graduate students:Gaofeng Tutor:Gao Linyuan Abstract:In thispaper,guided by thetheory ofenterprise development strategy,with the development strategy ofsichuan airlines pany as theresearch object,through to the sichuan airlines group facing theanalysis oftheadvantages and disadvantages ofintemal and external environment and pany,the sichuan airlinesmust adapt tonew environment changes timely formulate and implement the basic ideas of the new enterprise development strategy According tothearticle,in petition intheaviation industry,sichuan airlines pany must be constantly on thebasis ofairtransport core petitiveness, change thetraditional single business development strategy,the implementation ofthetransportation industry asthe core ofdiversified development strategy,through theshipping business,promote the development ofother industries,to achieve“the control ofitsmain business,expand thesecondary and downstream industry petitiveness‘’development purposes Key words:aviation development strategy strategic maalysis 万方数据目次目次摘要???..??????????.???????..I ABSTRACT.?...?.?.????????.....?????III 目次 1引言?.??.?..??..??????.??????..1 ..??....?????....??.???..1 ????????????????.1 ??..??.???????.?????1 ??.?????.?????????..2 ??.???..?.?...??..??..??.3 ?.????????.???????3 ??????????????????..4 2相关理论基础??????????????????.5 ???..??????.???..???.5 ????????????????.5 3川I航集团发展现状分析????????.???????.7 .?????..?.?.???..???.....7 ?????????????????7 ???.???????????8