pany report “E-marketing strategic management at ”.doc

pany report “E-marketing strategic management at ”
De Montfort University - Niels Brock Copenhagen Business College
BA (Hons) programme
Strategy
E-Business
CORP3500
pany report
“E-marketing strategic management at Alibaba”
Tutor: Allan Hansen
Student: Jiang Youfei
ID number: 11015888
Submission date: 151>.
Executive Summary
The aim of this report is to critically assess the strategic management area of Alibaba, which is an influential global B2B pany. It is one of the leaders in the ecommerce wholesale B2B industry. On earth, what factors have contributed to the ess of Alibaba from the strategy perspective? Meanwhile, what elements have hindered the development for Alibaba?
The ecommerce era: As to the entire B2B ecommerce industrial environment, it has shown a stark growth in the recent cyber time. Numerous of new business opportunities would be provide within the industry.
petition within ecommerce industry: Five forces analysis provides a conclusion that the market is experiencing an petition situation; therefore the bargaining power from both supplier and buyers has been increasing. On the other hand, there are not powerful substitutes of e-marketplace. The traditional one would be replaced gradually in the near future.
Strategic management at Alibaba: In order to identify the current situation of Alibaba, strengths and weakness have been assessed. The result has shown that Alibaba has a relatively matured performance in strategic management area, including an efficient growth strategy, petitive differentiate strategy and a profitable pricing strategy. Meanwhile, there are also several obstructive factors in the developing progress, which consist of lacking of own technology support, some blind spot operating market, low growth of profitability and intensive labor.
Future strategic actions: To consider future strategic actions for Albiaba, the TOWS Matrix was applied. The related conclusion include that more strategic alliances with ov