探析现阶段中国的企业文化建设.pdf

对外经济贸易大学
硕士学位论文
探析现阶段中国的企业文化建设
姓名:姚力
申请学位级别:硕士
专业:企业管理
指导教师:徐子健
20040301
提要

纵观企业的发展历程在企业集团化产品同质化的现代企业竞争实质是企业
文化的竞争优秀的企业文化具有强大的凝聚力为员工创造充分的发展空间吸引
优秀人才创造企业竞争优势使企业充满活力保持领先相反不合适的企业文
化则会阻碍企业的发展本文先从企业文化的内涵入手明确了有关企业文化的基本
概念包括企业文化的定义结构特征功能等并对企业文化与企业经营之间的
关系也做了分析从管理学角度和实例分析的角度都可以得出企业文化会对企业经营
产生或正面或负面影响的结论接着笔者指明了中国企业文化建设的现状对企业
文化建设中取得的成功经验做出了肯定并以平安保险公司的文化体系为例展现了
我国优秀企业文化的面貌和建设途径尤其指出了当前企业文化建设中面临的问题和
误区针对这样的现状笔者紧接着展开了全面的企业文化建设探讨对如何确立企
业文化建设的目标内容指导思想等问题进行了分析并进一步构想了具体的企业
文化建设操作方案包括文化诊断设计实施各步骤同时对如何培育具有本企业
特色的企业精神和价值观体系做出了可行的建议如完善沟通机制提高风险意识
重在实施以客户为中心等





关键词企业文化价值观管理
2
As we can see from the course of corporate development, competition panies
has e the matter of corporate culture, especially in today’s world panies to
collectivize and products to be homogeneous. Excellent corporate culture has a great
influence on many aspects, providing employees with many opportunities, appealing to the
talents, and creating petitive advantages for pany. On the contrary,
patible corporate culture will hinder the way panies to make progress. This
paper begins from the meaning of corporate culture and tries to make the basic concepts of
corporate culture clear in the first part, including the concept, structure and character of
corporate culture. Then the paper makes an analysis of the relationship between corporate
culture and corporate operation and we can draw a conclusion from the case and
management theory that corporate culture does have effect on corporate operation, either
positively or negatively. Next, we get to know current situation of culture building in
panies. Of course, panies have gained some essful
experience. Furthermore, the paper gives an example of the corporate culture system of
Ping An Insurance, Ltd. and shows the readers the appearance and building approach of
excellent Chinese corporate culture. The paper points out many problems and
misconceptions about corporate