北大方正-项目管理课程资料 1.ppt

Topic 2
PROJECT MANAGER
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ANIZATION
,2001
Wanjun Jiang, Guanghua School of Management,
I. The Nature of Man
model about human behavior
,2001
Wanjun Jiang, Guanghua School of Management,
Understanding human behavior is fundamental to understanding anizations function, whether are profit-making firms, non-profit enterprises, or government agencies.
Understanding human behavior is also the fundamental to understanding how person act ---- game.
We will mainly focus on REMM.
,2001
Wanjun Jiang, Guanghua School of Management,
REMM
Resourceful, Evaluative, Maximizing Model
Postulates 1--4
,2001
Wanjun Jiang, Guanghua School of Management,
Postulate 1
Every individual cares, he or she is an evaluator.
1) The individual cares about almost everything, knowledge, independent,etc
2) REMM is always willing to make tradeoffs and substitutions.
3) Individual preferences are transitive.
,2001
Wanjun Jiang, Guanghua School of Management,
Postulate 2
Each individual’s wants are unlimited
1) If we designate those things that REMM values positively as GOODS, then he or she prefers more goods to less, GOODS can be anything from art objects to ethical norms.
2) REMM cannot be satiated. He or she always wants more of some things, material goods/intangible goods
,2001
Wanjun Jiang, Guanghua School of Management,
Postulate 3
Each individual is a maximizer:
He or she acts so as to enjoy the highest level of value possible. Individuals are always constrained in satisfying their wants--wealth, time, physical laws of nature, limits of their own knowledge about various goods and opportunities, etc can be the constrains----opportunity set----be given and external.
,2001
Wanjun Jiang, Guanghua School of Management,
Postulate 4
The individual is resourceful:
Individuals are creative. They are able to conceive of change in their environment, foresee the consequences thereof, and respond by creating new opportunities----the limitat