中国森林认证形象设计.pdf

中国森林认证形象设计中文摘要中国森林认证形象设计中文摘要本文是一篇反映自己毕业设计作品《中国森林认证形象设计》实践的论文。文中如实地记录了设计过程中我的一些做法与体会。在具体的设计创作期间,从最开始的构思、藏草图、确定方案到最终制作完成,围绕着森林、中国、可持续经营这三个设计要点设计了标志、辅助图形、文字与图形的编排样式等基础设计部分以及名片、台历、礼品盒等一系列的具体应用物品。在这期间有过很多的想法,很多的尝试,但在设计创作中始终注重把握住设计的整体风格,追求中国气魄,从意境着手,寻求突破, 不犹豫、不迟疑,确定目标,傲好设计。在设计创作中运用了大量的水墨笔触等中国元素和符号来营造设计意境。遵循形式为内容而服务的原则,通过水墨笔触来创造年轮、林术等和森林有着某种联系的形象,来深化森林认证的主题。在中国森林认证形象设计中尝试通过水墨笔触来塑造形体或水攫笔触与摄影图片结合起来,同构成为一个新图形,达到图形传达信息的设计目的。希望在设计中既能表现出森林认证的共性,又传达出有中豳特色的森林认证的个性。关键词:中图森林认证;形象设计;设计要点;中国气魄;-黄慧君指导老师:钱孟尧 TheImage Design ofForestCertification China Abstract The Image Design of Forest Certification inChina Abstract This paper is apractice reflection ofthegraduate design works of劢eimage design offorestcertification inChina。It faithfully recorded theprocedures andideas ofdesigning。 111edesigner experienced theperiods ofconceiving,painting thedrafts,determining the final also worked from thelogo design,supporting graphics,text, graphics and presentation style pleted theseries ofapplication design of business cards,desk calendar,gift box and SOon。All thedesigning pleted around thekey points offorest,China and sustainable thetime,there had been many ideas,attempts,but always pay attention tOthesamedesign style,the Chinese spirit,the thedesigning works were put in alarge number ofink strokes and other Chinese elements andsymbols。And theprinciple was kept thatform services tothe content byusing inkstrokes tocreate alinkimaging between rings,trees and foreststodeepen thetheme offorestcertification. 111edesigner triedto create images byusing theink strokes orconvey information bining the ink stokeswith曲otographic to create a new mon of forest certification was showed and at the same time conveyed the characteristics ofChina。 X够words:Forest certification inChina;Image design;Design elements; Chinese spirit;Clture conotation Writtenby:Qian mengyao Supervised by:Huang Huijun 苏州大学学位论文独创性声明及使用授权的声明学位论文独创性声明本人郑重声明:所提交的学位论文是本人在导师的指导