品牌管理成功与失败案例.docx

品牌管理成功与失败案例
STP marketing is the core of modern marketing strategy
Segmentation
BELLE is one of the leaalmost occupies the advantages of major shopping malls.


2022,it has established a relatively perfect online shopping mall, which has become one of the main battlefield
Positioning
AS BELLE chooses multi brand development, different sub brands have different market positioning.
provides elegant, noble and these shoes which are easy to match for the vast number of female consumers.
is a young and fashionable shoe brand. The brand mainly serves more than and 20 year old young girls, which are committed to providing them with high quality, fashion shoes
is a brand that belongs to those young people who have the young mentality. I ts product’s design is novel and interesting, colorful and comfortable, very
STP marketing is the core of modern marketing strategy
Segmentation
BELLE is one of the leading brands of shoes industry in is Chinese largest footwear retailer.
According to the 2022 Market Research Report shows that BELLE's consumer age is widely distributed. Different ages have different consumption , it uses multi brand strategy to accurately locate the different needs o