德国工业设计大师Dieter Rams的十条优秀设计准则.docx

德国工业设计大师Dieter Rams的十条优秀设计准则
作为一代设计大师,Dieter Rams有十条关于优秀设计的准则 
1. 好设计是创新的 Good Design is innovative
创新恒久远,山寨不流传
It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions.
2. 好设计让产品有用 Good Design makes a product useful
非可用勿扰
A product is bought in order to be used. It must serve a defined purpose – in both primary and additional functions. The most important task of design is to optimise the utility of a product.
3. 好设计有美感 Good Design is aesthetic
美感很重要,懂得审美也很重要! The aesthetic quality of a product – and the
fascination it inspires – is an integral part of the its utility. Without doubt, it is fortable and tiring to have to put up with products that are confusing, that get on your nerves, that you are unable to relate to. However, it has always been a hard task to argue about aesthetic quality, for two reasons. VHJr+BQ1K/  
Firstly, it is difficult to talk about anything visual, since words have a different meaning for different people. sK\?i3<?  
Secondly, aesthetic quality deals with details, subtle shades, harmony and the equilibrium of a whole variety of visual elements. A good eye is required, schooled