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摘要
改革开放30年以来,中国保险业以年均30%以上的速度增长,成为国民经济中发展最快的行业之一。中国加入WTO以后,外资保险公司的数量进一步增加,使中国保险市场的国际性显著加强。
面对日益激烈的市场竞争,中国平安保险公司作为国内保险行业的领跑者,必须进行改革和创新,提高企业的国际竞争力。通过改善培训机制,提高培训的及时性和有效性,全面提升员工的基本素质和专业技能,建立一支优秀的销售团队,是提升公司整体竞争力的一项重要措施。目前,中国保险企业普遍面临着人力资源存量不足,人才培训不足和恶意争夺的局面。保险企业的行业特色决定了其对人力资源的依赖,也决定了大量的人力资源培训开发等方面的大量资金的投入,然而巨大的投资仍然无法解决人才供不应求的现状。
本文在广泛调查的基础上,以一定的培训理论为依据,对平安保险公司的保险代理人培训展开研究。平安保险公司是国内最早开展寿险行销的保险公司,也是在保险代理人培训中做的最好的一家公司。本文通过对平安保险公司的保险代理人培训现状进行特性分析,将平安的保险代理人培训中存在的问题进行了整理和归纳,并有针对性地提出了改进的建议和对策。
关键词员工培训保险代理人培训开发中国平安
ABSTRACT
Since the open-reform policy is carried out for thirty years, Chinese insurance industry has grown by more than 30% average year, and it has e one of the quickest industries in the national economy. After china joins in WTO, the quantity of foreign capital pany further increases, and then it obviously strengths the nationality of the insurance market in China.
With the peting more and more fiercely, the Ping An pany of China, which is the pacemaker of the domestic insurance industries, must carry out the reform and innovation, and then improve the enterprise’s petition. It is an important measure in promoting petition, which enhances the timeliness and validity of the training, promotes staff’s basic qualities and professional skills , and establishes an outstanding sale team by improving the training system. At present, the Chinese insurance business faces the sh