电话访问人员培训手册(免费).pdf

Appendix G: Telephone Interviewer Training Manual
This is a copy of the final manual that was used by MPR to train their CATI interviewers for this survey.
The manual covers everything from the purpose of the survey to how to conduct the interview and deal
with difficult interview situations. Answers monly asked questions and objections are included.
G-1
CONTENTS
Chapter Page
I. INTRODUCTION................................................................................................................G-3
A. MATHEMATICA POLICY RESEARCH.....................................................................G-3
B. OVERVIEW OF THE OMNIBUS 2000 SURVEY.......................................................G-3
C. PURPOSE OF THE OMNIBUS SURVEY..................................................................G-3
D. SURVEY ADMINISTRATION....................................................................................G-3
E. SURVEY SCHEDULE..................................................................................................G-4
F. USE OF THIS MANUAL.............................................................................................G-4
G. KEY PROJECT AND SURVEY STAFF......................................................................G-4
H. THE PROJECT CHARGE NUMBER...........................................................................G-4
I. THE 800# - PROJECT STUDY AND CONTACT NAMES ........................................G-5
II CONDUCTING THE INTERVIEW.....................................................................................G-6
A. CONFIDENTIALITY...................................................................................................G-6
B. THE ROLE OF THE INTERVIEWER ..........................................................................G-6
1. The BTS Pre-test .....................................................................................................G-6
2. Survey Standardization.....