哈根达斯.ppt

邸凯、傅玲玲

1、The introduction of Häagen-Dazs
2、The history of Häagen-Dazs
3、The Brand Story Of Häagen-Dazs
4、Products(main products, Quality Ingredients)
5、Appreciate some romantic names
6、Advertising Slogan

Content

The introduction of Häagen-Dazs
Häagen-Dazs is a brand of ice cream, established by Polish immigrants Reuben and Rose Mattus in the Bronx, New York in 1961. Starting with only three flavors: vanilla, chocolate and coffee, pany opened its first retail store in Brooklyn, NY in 1976 and then offered franchises throughout the United States and 54 other countries around the world. Häagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. pany that sells Häagen-Dazs products in the US is located in Oakland, California.

Häagen-Dazs’s birth is purely accidental . Rubens is the inventor of Häagen-Dazs, who is now in Poland.
In 1921, Rubens and his mother immigrated to New York and began selling fruit ice. With the develop- ment of icebox, Rubens’s career has also expanded.
The 1950s, some businessmen have tried many ways to reduce the prices of ice in order to meet the demands of consumers, for example, adding preservatives and increasing the air content in to the ice. However, He used the pure and natural materials to create the best ice cream.
In 1961, he called his ice cream Häagen-Dazs which is from a Danish.
The history of Häagen-Dazs

In his opinions, this name could awake the feeling of fresh, natural, healthy and high-quality. And the earliest Häagen-Dazs ice cream had vanilla 、chocolate and coffee three tastes, this is the first Haagen-Dazs three tastes.
Nowadays, its products throughout the United States and South-east Asia, selling the best in 44 countries. Stores throughout New York, London, Paris, Tokyo and other places, with annual sales of more than 1 billion US dollars. Häagen-Dazs es one of the world's most popular ice cream brand.