现代网络团购营销策略研究.doc

----广州大学毕业设计(论文)外文资料翻译院(系):经济系专业:市场营销姓名:王迪学号:0056356486外文出处:workmarketing附件:;:2012年3月31日(用外文写)----worktechnology,municationintoalarge,works,puterscaneasilytransmitinformationtoeachother,sharehardware,software,:,.[Edit]worktheoryofrelationshipmarketing,worksoftwaretointegratemarketingtheory.(A),workmarketing,youcangreatlyimprovetheefficiencyofmarketingandmarketingdecision-,oneofthe80'stheconceptofeye-:"aplacetoproduceanymeasurableresponseand(or)usetheStockExchangereachedoneormoreadvertisingmediamarketingsysteminteraction."workmarketingisthatitcanbetested,measurable,canbeevaluated,whichafundamentalsolutiontoevaluatetheeffectofthetraditionaldifficultiesinmarketingandmarketingformorescientificdecision-makingpossible.(B)worktheoryofrelationshipmarketingRelationshipMarketingisagreatimportancesince1990bythemarketingtheory,whichmainlyincludestwobasicpoints:Firstofall,inthemacrolevelwillbe----recognizedthatthescopeofmarketingawiderangeofareas,includingcustomermarket,thelabormarket,thesupplymarket,theinternalmarket,themarketstakeholders,aswellastheaffectedmarket(government,financialmarkets);atthemicrolevel,recognizingthattherelationshipbetweenbusinessandcustomersareconstantlychanging,thecoreofmarketingshouldbeasimpleone-timepasttransactionstoafocusonmaintainingrelationsuplong--economicsystem,enterprisesareamajorsubsystem,petitors,suppliers,distributors,anizationstheprocessofinteraction,,toprovidecustomerswithahighdegreeofsatisfactionwiththevalueofproductsandservices,bystrengtheningthelinkswithcustomerstoprovideeffectivecustomerservice,tomaintainlong--