影视主题公园游客体验满意度研究——以横店影视城为例.doc

:..编号吉林动画学院JILINANIMATIONINSTITUTE本科毕业论文影视主题公园游客体验满意度研究一一以横店影视城为例学 院: 文化产业管理学院专 业: 文化产业管理年级、班级: 2012级1班学生学号及姓名: 18120043 指导教师及职称: 进煙 2016年5月13日摘要随着体骑经济发展,游客体验满意度对影视主题公园影响闩渐加强。游客旅游意识逐渐提高,旅游需求趋向多元化、多样化耍求。游客旅游诉求己变成追求更加专业、新鲜的体验型旅游项目,而不只是单纯追求观光型旅游。传统意义上横店影视城的静态观赏己显缺陷,进而导致目前游客体验满意度下滑,没有多样化、个性化的旅游体验满足不同层次的游客需求。本文针对目前影视主题公园国内外研宄现状、横店影视城发展现状,分析研究如何提高游客体验满意度,并就环境体验感官性过于单一、服务体验满意度趋势下滑、设备体验互动性缺乏创新、活动体验参与度有待改提出具有针对性的解决办法一一提供贴合主题的特色环境、加强企业内部的管理培训、引进注重互动的游戏设备、开发适合活动的体验产品,进而改善游客体验满意度,对国内影视主题公园的持续发展提供对策建议。关键词:影视主题公园;游客体验满意度;横店影视城;体验经济ABSTRACTThecurrentprocessofeconomicdevelopment,peoplegraduallyraiseawarenessoftourism,tourismdemanddiversification,,freshexperience-basedtourismprojects,’sonly’’NationalFilmIndustryExperimentalZone”,astaticviewingHengDiantraditionalsensehassignificantflaws,whichledtothecurrentdevelopmentbottlenecksmoviethemepark,thereisnodiversification,,filmandtelevisionthemeparkSituationresearchescurrentlyHengDianCasefilmandtelevisionthemeparkdevelopmentstatusHengDianstudyhowtoadaptthemtoexperienceeconomicmodel,startingfromtheareaandthefilmbasetwofunctionsintoitsanalysisenvironmentalexperience,experiencefacilities,activities,servicetoexperiencethepresenceoffouraspectsoftheproblem,proposetargetedsolutions-offercharacteristicsfitthethemeoftheenvironment,strengtheninternalmanagementtraining,focusingontheintroductionofinteractivegamingdevices,developmentexperienceproductssuitableactivities,improvingthetouristexperiencesatisfaction,longerlifecycleHengDian,thenfindoutthecountermeasuredomesticfilmandtelevisionthemeparkdevelopment,:Moviethemepark;Visitorstoexperiencesatisfaction;HengDian;ExperienceeconomyABSTRACT 11会者i仑 1一、 影视主题公园游客体验满意度研宄概况 2_(-)体验经济及游客