毕业论文市场营销毕业论文.doc

安徽水利水电职业技术学院毕业论文姓名沈洁专业班级会计1110班论文名称浅谈在市场竞争中企业应制定的发展战略指导教师目录摘要及关键词------------------------------------------------------------------------------------------------3前言------------------------------------------------------------------------------------------------------------31市场发展方向战略--------------------------------------------------------------------------------------3市场扩张、正增长------------------------------------------------------------------------------------3市场稳定、零增长------------------------------------------------------------------------------------5市场收缩、负增长------------------------------------------------------------------------------------52市场发展范围战略--------------------------------------------------------------------------------------63市场发展方式战略------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------6(1)市场渗透----------------------------------------------------------------------------------------------6(2)市场开发----------------------------------------------------------------------------------------------7(3)产品开发----------------------------------------------------------------------------------------------、多元化战略----------------------------------------------------------------------------------------------7(1)相关多元化战略-------------------------------------