学 号:08201110天津商业大学服务管理(论文)Groupon 网络团购的深度分析Groupon Buy-depth Analysis work系:专业:班级:学生姓名:指导教师:2011 年 5 月目 录内容摘要........................................................... 2Abstract........................................................... 31 引言............................................................ 选题背景和目的............................................... 文献评述......................................................42 Groupon 的背景 ..................................................53 Groupon 特点与现状 .............................................. 简单便捷的网络团购模式......................................... 多方共赢的商业运营模式......................................... 64 Groupon 网络团购模式与传统网络购物模式的比较分析 ................. 65 Groupon 的网络营销的优势 ......................................... Groupon 团购模式提高了团购效率 ................................. 基于 Groupon 模式的网络营销的策略 .............................. Groupon 团购模式的独特优势 .................................... 126 对团购网站的预测................................................ 147 结论...........................................................14参考文献.......................................................... 161内容摘要2008年11月开始,美国团购网站Groupon仅用了一年半时间,,这股团购热潮一如当年兴起的股市和房地产一样极大地刺激着人们的欲望,一如历史上众多的舶来品,街头巷尾团购网站雨后春笋般涌起。它的优惠、它的独特,使得它集万千宠爱于一身。,它提供高性价比的商品,且以每日主推一款商品的新奇形式,瓜分着强大的传统网购市场。本文将Groupon网站与传统网购进行对比,并对其提供的折扣商品的特征进行分析,从买家、卖家、网站三个角度得出其竞争优势所在,并预测了未来网络团购的发展趋势。关键词:Groupon;网络团购;特征分析;发展趋势2AbstractNovember 2008, the United States buy site Groupon year and a half hours justto record billion valuation of the myth, which buy shares of the stock marketboom as the rise of the year and real estate as a great way to stimulate people's desire ,as the history of many of the exotic, the streets filled buy site mushroomed. It offers,its unique, making it thousands of pet in one set. Groupon mode is also known work buy model, which provides cost-effective products, and the main push ofa daily novel form of modity, a stron
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