广告机产品策划书.doc

保密级别:3广告机产品策划书1保密级别:3目录前言.................................................................................................................................3一、产品描述...................................................................................................................41、产品概述...............................................................................................................................4..................2、产品特色...............................................................................................................................4..................3、产品比较...............................................................................................................................5..................二、市场分析...................................................................................................................61、市场现有产品分析................................................................................................................6...............2、该产品竞争对手分析............................................................................................................6..............3、天津目标消费群体分析.......................................................................................................7..............三、营销策略...................................................................................................................9四、资费情况与效益分析.................................................................................................9五、数字标牌介绍..........................................................................................................101、数字标牌系统......................................................................................................................................102、硬件特点:...........................................................................................................................................113、软件特点..................................................................................................