外文文献Amarketer’?NedWelch?McKinseyQuarterlyMarketershavebeenapplyingbehavioraleconomics-,marketerswereusingit.“Threeforthepriceoftwo”offersandextended-paymentlayawayplansbecamewidespreadbecausetheyworked―’sinadvertentleadershipinusingprinciplesofbehavioraleconomics,,wehighlightfourpracticaltechniquesthatshouldbepartofeverymarketer’’scostlesspainfulInalmosteverypurchasingdecision,consumershavetheoptiontodonothing:’swhythemarketer’,,however,:,,likealllosses,―now―“ounting”,aseconomistsbelievetheydo,ountsincludewindfallgains,pocketmoney,e,,andsavingsthemostd
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