郑开马拉松赛事策划案.doc

郑开国际马拉松Zhengzhou—KaifengInternationalmarathonAGroupProjectSubmittedtotheSchoolofTourismofHenanUniversityofFinance&EconomicsinPartialFulfillmentoftheRequirementsforthecourseofEventManagementAcademicStreamYear:2009-2010-1ByGroup9,Classic3,Grade3Qiruijing,Wuya,Lilinru,ZhangyingCourseLecturer:,ChunlinDate:2010-6-26GeneraltermCoverletterInour23yearsoflife,-likecampus,itsenthusiasticstudents,itslearningatmosphereandsoon..memoratethedaysthatwespentonthecampus,,afterdiscussing,wedividedtheworkintofivepartsindetail,asfollows:QiruijingAstheleaderofthegroup,,supervisetheimplimentofthestatusandensuretofulfillthegoal,andsummatizethewholetaskfinally。Atthesametime,,sheshouldintroducethebackground,thecost,theresourceandinfrastructure,,,weshouldknowthevision,mission,goals,andidentificationofstrategyoptions,,especiallythehumanresourceplanandthemarktingplanshouldbeintroducedshecandescribethesponsorshipplan,thefinacialplan,thelogisticsplaninawritetheoperationplanswithpointisthecontrolsystems,theriskmanagement,\AcknowledgmentPleasenotetheaddmission’,’ -4-主题、设计理念 -4-利益相关者 -4-背景 -5-比赛场地 -6-开支和收益 -6-资源和基础设施 -7-重要性和影响力 -8-总结 -10-目的、使命和愿景 -11-战略目标和目标体系 -12-人力资源 -13-环境分析 -14-建议 -16-目标计划 -17-赞助计划 -17-财政计划 -17-后勤计划 -18-人力资源计划 -18-控制体