[2-026] 广州保利百合花园整体推广策划书-经纬物业87PPT.ppt

1经纬物业经纬物业园营销策划报告书2经纬物业经纬物业、市场分析——知彼································································· 总体市场状况分析······································································ 周边区域市场分析······································································ 10第二章、项目优劣势分析——知已···················································· 优势····························································································· 我们需要解决的问题·································································20第三章、目标客户群分析——争夺的阵地········································ 目标客户群分类········································································· ····························································· ····························································· 目标客户群居住追求共性分析················································· 263经纬物业经纬物业、确定形象定位——入市态势··············································· 从目标客户追求考虑································································ 从发展商品牌的整合考虑························································ 形象定位的推导······································································· 项目形象定位应实现差异化、广泛的传播力························ 35第五章、项目核心利益点——主要作战武器··································· 筛选项目核心利益点的标准要求··········································· 核心利益点的体现··································································· 404经纬物业经纬物业、项目整体价格策略——辅助武器········································· 项目定价策略··············································································· 项目入市时间分析······································································· 项目的总体价格策略及推售安排··············································· 商铺部分·······················································································52第七章、整体推广策略········································································· 整体思路······································